A Look Ahead: Annual Planning for Our Team and Our Clients

Procrastinators and excessive organizers alike know that planning is important. From tasks as big as planning for the future to as routine as meal prepping, sitting down and charting a clear path forward can have a major impact on productivity and overall happiness.

If home improvement is on the list for you in the near future, we’re here to tell you, the time to plan is now. Here’s why. 

Getting the Conversation Started 

It should come as no surprise that a major home renovation isn’t a quick job. And if someone promises you it will be, it likely won’t be done right. The timeline varies for every project based on design needs, sourcing, and build out, but we recommend starting the conversations as early as possible should you have an end goal in mind. Holidays and life events like weddings or big birthday parties are typical milestones our clients are conscious of. 

Would you believe the PWID team is currently wrapping up our annual planning (more on that later) and looking toward 2025?! If a redesign is in the plans prior to this year’s holiday season, let’s get the conversation going as soon as possible.  

Simple Projects Make a Huge Difference

While a major renovation may require more time, we love helping clients rework their existing spaces into something more functional and appropriate for their family. A perfect example: we helped our client Laura Chapman make thoughtful swaps throughout her home that resulted in a stunning transformation. We rearranged existing furniture, upgraded bedding and drapery, displayed her antiques intentionally, and added a few coats of paint to bring our simple, southern vision to life.

Especially around the holidays, attention can turn to guest rooms and gathering spaces. These are easy areas to spruce up before hosting by rearranging existing pieces, upgrading linens, and adding high-quality touches that make a big splash (hint hint, we now offer a line of gorgeous designer-curated pillows). 

How PWID is Planning

As we mentioned, team PWID is eagerly looking toward the future. We’ve partnered with Ellevated Outcomes, a business strategist dedicated to helping small business owners stay focused, confident, and motivated. We conducted our annual planning meeting in early August and are ready to tackle the rest of the year (and into 2025!) with fresh eyes and a fresh perspective. 

As a business, we prefer to do annual planning in anticipation of closing out the year. We take a look at what our goals our, what our clients are looking for, what our timelines should be this year and next, and so much more. We know how much our clients place trust in us, and we’re committed to always looking toward the future and the health of our brand. After 10 years in business, we are just getting started! 
Let’s get your project off the ground. Reach out to us today!

Team PWID Celebrates 10 Years in Business

A decade of striking prints, bold colors, demo days, big reveals and happy clients certainly warrants a celebration–so that’s just what we did! In June we gathered with our friends, family, clients, suppliers, and industry partners to reflect with fondness on 10 great years, and dream about all the exciting things to come in the next. 

We’re going behind-the-scenes of our event!

Vendors

Did you know? Nashville has a home design destination in the Wedgewood-Houston neighborhood, and while it’s certainly an asset for interior design professionals, it’s open to the public, too. We were thrilled to host our anniversary celebration at Nashville Design Collective in the Prodigy Showroom space. We’ve been known to partner with vendors at the Collective for many of our client projects – from lighting to flooring, furniture, and more. We are so grateful for their partnership! 

Nothing says celebration like a charcuterie spread, so we partnered with Storyboard Charcuterie in Nashville to create custom meat and cheese-packed boxes spelling PWID. We also worked with The Aero Bar, a stunning mobile coffee station, to whip up lots of lattes and other specialty coffees. They were even able to customize orders by adding our signature chair logo on top! Of course, we popped some bubbly to toast to 10 years in style. 

An Exciting Announcement

While we were excited to kick back in honor of 10 great years, we were also buzzing with excitement in anticipation of our big news. Meet: Paige’s Pillow Party! Paige has adored beautiful prints and bold colors since she was a child, and now, you can add her designer-curated looks into your own home. 

Paige’s Pillow Party first debuted at our anniversary party, providing striking and comfortable accents to the showroom’s already stunning decor. Just as we added this designer touch to our event, you can now add a piece of PWID to your own home, too. 

Shop our complete collection here. 

What’s Next?

Ten years is a big milestone for a small business – but we surely aren’t stopping there. Our team recently gathered for annual planning and business development meetings, and we’re thrilled to keep the momentum going for another decade (and beyond!). If you have a design project you’re eager to tackle, now is the time to get on our radar. We’re currently rounding out our books for 2024, and are eagerly filling our calendar for 2025. 
Ready to get the conversation started? Let’s do it.

Creating a Home for Everyone

Sometimes when we take on a design project, we customize each paint swatch and fabric sample to our clients’ personal style, quirky interests, and unique functionality needs. Creating a space perfectly suited to become our clients’ forever homes is a passion project, but sometimes, we need to think bigger. 

Real estate has evolved from families simply buying and selling personal homes to now include investment opportunities, secondary homes, and vacation destinations. In a recent project we completed in Franklin, we worked alongside a family who planned to regularly host out-of-town friends and family for long weekends and holidays, so while we kept their personal taste in mind, we also wanted to make the space aesthetically pleasing and comfortable for their guests, too. 

Check out how we transformed a new build with vibrant-yet-cozy touches. 

Sprucing Up New Construction

We love a project that begins with a blank canvas, and that’s exactly what this one offered as a new build. Builders are notorious for using contractor-grade fixtures and generic everything, so having a designer come on board during the buildout is a surefire way to add customizations and elegant touches into a new home. 

Our client loved color (as do we), so we accented the space with eye-catching pops through paint, wallpaper, fabrics, and decor. The white walls received a coat of baby blue, accent areas were covered in textured wallpaper, and light fixtures received an upgrade from standard to oversized and impressive. 

Designing for Everyone

With our clients’ love for color, it was important for us to deviate from the all-neutral trend to one that’s more vibrant. But, with the added challenge of designing for every taste, we kept the color pops minimal, elegant, and changeable. The living room received a coat of pretty blue paint, and we added intrigue through colorful throw pillows, curated accent pieces, and multi-colored drapery.

Do you love this dot pattern as much as we do? You can now add it into your own home through Paige’s Pillow Party. 

Keeping Comfort and Durability in Mind

When you’re curating pieces to have in your own home, you can likely trust that things will be more protected from hard use, spills, and expedited wear-and-tear. But, when you’re dealing with guests, it’s best to err on the side of caution and assume that items might not be used as gently. With this in mind, durability is of utmost importance. 

Working with a designer can help ensure pieces are made with quality, comfortable materials and are built to last–which will, ultimately, help save some money in the long run. 

Whether you’re designing for yourself or for a mixed-use space, we’d love to help. 

Pillow Talk: Meet Paige’s Pillow Party

Since Paige Williams Interior Design launched in 2014, we’ve been proudly filling homes with bold colors and eccentric patterns to match each of our clients’ unique styles. But long before then, Paige has browsed, studied, and collected beautiful fabrics dating back to her childhood. 

With repurposed materials from projects past, prints gathered from showrooms and galleries, and a reinvention of some of our favorite looks over the years, our expertly hand-selected collection of fabrics are now available to take home in pillow form. From delicate detailing to unexpected styles, each of our unique prints tells a layered story. We hope these serve as the catalyst for a vibrant home redesign, or add the finishing touch to your perfect space. 

Our pillows provide the icing on the cake, the confetti to the party. Get to know all the details behind our exciting new brand. 

About the Pillows

All Paige’s Pillow Party pillows are locally designed and produced. A designer-selected print is paired with a velvet backing, then each pillow is filled with a quality down insert. We often tout that bigger is better, so you’ll find our pillows measuring 24 by 24, which is larger than most options in-store. 

Our pillows are approachable yet sophisticated, functional yet durable, and elegant yet oh-so fun. 

Collection Highlights

Depending on the party you’re going for, there are three Paige’s Pillow Party collections to choose from: Dot, Garden, or Vibes. 

Dots will never go out of style, and you may see the delightfully dotted fabrics appear in some of our favorite client projects. Now, anyone can incorporate these colorful prints into their own homes–from the captivating “signature secrets” to the mismatched dot pattern found in “vibe check.” 

If florals and landscapes are more your cup of tea, the Garden Party collection boasts a collection of flora-focused prints in vibrant patterns for anyone to welcome the outdoors in. The “magical vibes” option pairs greenery with a striking blue background, while the cheerful “floroyla” features bright blooms. 

Last but certainly not least, visit our Pillow Vibe Party collection for prints that are extra unique and utterly striking. The elegant crane pattern “do tell” exudes curious sophistication, while the swirling “twist” option features an abstract design. 

Why Paige’s Pillow Party? 

We could talk about our passion for pillows all day, but when it boils down to it, Paige’s Pillow Party pillows are meant to elevate any space. With hand-picked fabrics curated by a team of professional designers, our pillows are an affordable way to add a luxury, design-forward accent to your home. Our mission is to bring joy and functionality into a space through pillows that are easily accessible, usable, and changeable. 

Let’s get this party started! Shop now. 

How to Add Bold Colors to a Room

If you’ve followed us for any length of time, you’ll know we love to be bold: pops of unique colors on accent walls, ornate wallpaper patterns, and striking accent pieces as decor or furniture can drastically elevate a room and bring out a family’s unique personality. But, while we’re always nudging our clients to take a bold leap, it’s always important to do so with caution. 

Bold colors that are perfectly placed make a big impact in all the right spaces. In this light-filled, neutral-based project of ours, we used bold fabrics, wallpaper, paint and accessories to tie together two adjoining rooms. And of course, the beautiful transformation was totally teal (our favorite!). 

Complementing Nature

With careful planning, a major improvement can happen without needing to completely gut and rebuild a space. In this project, we accomplished an impressive transformation with a little paint, wallpaper, and elegant fabrics, which combined, bypassed the need for a full renovation.

The focal point for the living room was the floor-to-ceiling windows and doors that overlooked the backyard pool areas, so while we knew we wanted to work with shades of blue, we also made sure the colors and patterns complemented the natural colors and landscapes lying just beyond the windows. 

Going Bold in the Family Room

Nature itself is a neutral, and with gray walls, light hardwoods, white trim, and plenty of natural light, we had a clean canvas to work with when adding in our bold colors. The family had a famous piece of art that would hang above the fireplace in their living room, so we created our color palate to elevate that. 

In the family room, we added a bright teal paint color to the back wall with a fireplace in the center and an ombre wallpaper to the built-ins on either side. 

In the adjacent living room, we kept the fireplace neutral to let the artwork shine, but incorporated our colors through striking fabrics on the pillows and curtains. What’s the key to curtains? Make sure they’re the right height (going all the way to the ceiling) and that there’s a substantial amount of fabric framing each window. 

We added custom antique mirrors on each side of the fireplace, plus a large shell sconce in the middle to reflect the light throughout the room. Lastly, we incorporated swivel chairs by the doors so the family could pivot for an outdoor view when doors are open. 

The fabric we used for these curtains is among our very favorite. Stay tuned for how you can incorporate this look into your home with ease — we have an exciting announcement on the horizon! 

If you’re ready to plan your own home refresh, let’s chat.